Destination Sistrunk is a new cultural tourism program presented by Broward Cultural Division, the Greater Fort Lauderdale Convention and Visitors Bureau and Old Dillard Museum.
It encourages residents and visitors to discover Fort Lauderdale’s African American history and includes: history and wayfinding markers; a Black heritage trolley and walking tour; an interactive website; and a cultural marketplace.
Cultural tourism is an important tool for celebrating, preserving and promoting unique heritage. It is also an effective way to stimulate the local, creative economy. It increases opportunities for artists, encourages public participation in the arts and facilitates cultural commerce.